Part of a campaign to spur loyal clients to come to auctions and feel special in doing so, we marketed this to the top bidders in prior auctions. This program was the idea of John Konop, the former Vice President of business development at Stack's Bowers. A premium brochure was created and special gifts were created with the DCC logo, a minted coin, personalized pen and pencil in a engraved mohogany pen box and a personalized DCC credit card id was included for access to special viewings, seating at auctions, and promotional suites.